Serta VIP Rewards program logo

You'll Earn $100 Per Year Up To $1000

When you purchase a qualifying iComfort or iSeries mattress

Introducing Serta® VIP Rewards! A program created to help you our loyal customers get a great night's sleep year after year. It's easy to be part of the Serta VIP Rewards program. Purchase any qualifying iComfort or iSeries mattress and we'll start rewarding you every year you keep your mattress. In fact, you'll earn your first 100 points in just 120 days and and additional 100 points each year up to 1,000. When you wish to redeem, simply complete the redemption process and convert your points into dollars and we'll send you a VISA gift card up to $1,000. Plus, we've created a network of partners and offers to bring you additional value every month. Don't you deserve a great night's sleep?

Serta VIP Reward Membership card

How does Serta® VIP Rewards Work?

  • Register your new mattress set online at
  • Enter your Exclusive Serta® VIP Rewards ID number.
  • It’s on your brochure attached to the bed.
  • Each number is unique and may only be entered one time.
  • You’ll earn 100 points per year. Each point is worth $1 when redeemed.